Packaging System & Product Design
Type: Branding • Art Direction • Packaging Design
Skills: Illustration • Adobe Photoshop
Client: PatchMD | 2015 - 2026
Website: www.patchmd.com
Overview
As an early contributor to PatchMD’s growth, I developed packaging systems for 100+ products distributed globally through retail and e-commerce platforms, including Amazon. My role focused on creating scalable, production-ready designs that maintain strong brand consistency across a rapidly expanding product line.
Challenge
PatchMD required a cohesive packaging system that could support multiple product categories while remaining visually clear, recognizable, and adaptable across both retail and digital marketplaces.
Approach
I designed a flexible visual system focused on hierarchy, readability, and scalability. Each package was developed to balance functionality, production requirements, and brand identity.
Established consistent packaging structures across SKUs
Developed clear visual hierarchy for product differentiation
Designed for both shelf impact and digital visibility
Collaborated across design and production teams
Solution
Created a scalable packaging system that streamlined product launches while reinforcing a recognizable and cohesive brand experience.
Impact
100+ products launched globally
Consistent brand presence across retail and e-commerce
Improved production efficiency and scalability
